Breaking News

A Little Caviar for your Conditioner

November 30, -0001

More caviar please! Alterna is expanding its Caviar line of hair care products beyond blondes, with new Caviar Anti-Aging shampoos, conditioners and leave-on conditioners for brunettes and redheads. All are said to deliver powerful antioxidants to combat aging, and feature Seasilk, a unique combination of marine botanicals said to provide additional nourishment and moisture and protect hair from sun damage. The company is also adding new Caviar Anti-Aging Texture, a paraben-free styling cream designed to tame frizz and define waves while adding moisture to tresses, and Alterna Caviar Anti-Aging Styling Tonic, a medium hold hair priming spray. If you want to catch the Caviar line in action, be sure to see “Sorority Row,” the upcoming teen horror movie starring Rumer Willis and Audrina Patridge. Both actresses used Caviar products on the set. More info: www.4alterna.com
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