Zirh Skin is adding an all-natural skin care line for men called Zirh Natural, to be sold exclusively in Sephora stores nationwide and on Sephora.com. The line will include eight skin care SKUs that merge cosmeceutical science with the best in botanicals, according to Zirh. Formulations will be free of parabens, sulfates, fragrance, synthetic dyes, petro-chemicals and phtalates.
“There’s been a rapid growth within the natural category and a strong appetite for participation in the natural men’s skin care arena,” said Brian Robinson, president, Zirh Holdings LLC. “The Zirh brand, coupled with skin products developed to meet a high natural standard, should create a great proposition for consumers. We value the opportunity to launch this line exclusively in Sephora and think their customers will appreciate the offering.”
Prices will range from $20-$48. More info: www.zirh.com