11.30.-1
Aveda is going for professional results with its Enbrightenment skin care line, which uses a multi-pronged approach to brightening that promotes a more even skin tone, helps protect against environmental aggressors and soothes, exfoliates and hydrates. The range has a four-step daily regimen and a twice-weekly masque. Hitting counters on Feb. 15, the line has been clinically proven to perform in just eight weeks, reducing the appearance of discoloration/dark spots by 34% and improving visible clarity by 52%. More info: www.aveda.com