“Jessica Biel is a beautiful woman and an accomplished actress. Her modern and youthful spirit play to the essence of the Revlon brand. We are very excited to make Jessica part of the Revlon family,” said Alan T. Ennis, Revlon president and chief executive officer.
In addition to being featured in upcoming global advertising campaigns, Ms. Biel will be involved with various company-sponsored philanthropic activities and fundraising events for charity. One of her first appearances was the May 2 EIF Revlon Run Walk in New York City.
“Revlon represents today’s modern woman,” said Ms. Biel. “I am honored to be associated with this strong global brand and to be part of a company that has done so much for women around the world.”