Allergan’s Latisse Wishes is a new charitable public awareness campaign designed to generate $1 million for the Make-A-Wish Foundation, the non-profit organization that grants wishes of children with life-threatening medical conditions. Actress Brooke Shields and beauty expert Anastasia Soare will lead the campaign, which was borne out of the tradition of blowing on an eyelash to make a wish come true, and according to Allergan, leverages the excitement surrounding the availability of its prescription for hypotrichosis. The Latisse Wishes campaign kicked off with an initial donation of $500,000 from Allergan. Between now and Dec. 31, Allergan will donate $5 for each new visitor who registers online at the Latisse website up to an additional $500,000. Over the next several months Ms. Shields and Ms. Soare, who both use Latisse, will host informational events aimed to further support the campaign. Stops are planned in New York, Miami, Dallas, Minneapolis and San Francisco.