Breaking News

Another Eyelash Product Debuts

November 30, -0001

Procyte, a PhotoMedex company, unveiled its new eyelash conditioner at the winter conference of the American Academy of Dermatology (AAD) in San Francisco. Neova Advanced Essential Lash, formulated with Procyte’s patented AHK Copper Peptide Complex technology, botanicals and essential amino acids, strengthens, conditions and hydrates thinning and brittle lashes. It is clinically proven to promote the appearance of fuller, thicker and longer eyelashes in as little as three weeks and can obtained from physicians without a prescription, according to the company.

“We are thrilled to be able to make this product available to our physician partners and their patients. We believe the market opportunity for Essential Lash, a safe and effective non-prescription product, will be significant,” said Jeff O’Donnell, president and chief executive officer, PhotoMedex. With a suggested retail price of $140, when applied nightly, a 0.2 fl.oz supply of Essential Lash, which will last approximately four to six months.

More info: www.EssentialLash.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017