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Another Eyelash Product Debuts

November 30, -0001

Procyte, a PhotoMedex company, unveiled its new eyelash conditioner at the winter conference of the American Academy of Dermatology (AAD) in San Francisco. Neova Advanced Essential Lash, formulated with Procyte’s patented AHK Copper Peptide Complex technology, botanicals and essential amino acids, strengthens, conditions and hydrates thinning and brittle lashes. It is clinically proven to promote the appearance of fuller, thicker and longer eyelashes in as little as three weeks and can obtained from physicians without a prescription, according to the company.

“We are thrilled to be able to make this product available to our physician partners and their patients. We believe the market opportunity for Essential Lash, a safe and effective non-prescription product, will be significant,” said Jeff O’Donnell, president and chief executive officer, PhotoMedex. With a suggested retail price of $140, when applied nightly, a 0.2 fl.oz supply of Essential Lash, which will last approximately four to six months.

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