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Revlon has unveiled ColorStay Ultimate Liquid Lipstick, which is billed as the first and only one-step lipcolor that has it all. The formula combines Revlon’s patented ColorStay technology with an exclusive ultra conditioning complex to provide food-proof color that’s comfortable in only one step. Available in 20 full-coverage, soft satin shades, the new lipstick is being supported with television and print advertising featuring the debut of Jennifer Connelly as a Revlon global brand ambassador.