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Aveda Honored by PETA

November 30, -0001

Aveda, the maker of plant-derived hair care, skin care, makeup and lifestyle products, is the recipient of People for the Ethical Treatment of Animals (PETA) 2008 PETA Progress (Proggy) Awards for “Best Cruelty-Free Spa Products.”

In its sixth year, the Proggy awards recognize animal-friendly achievements in seven categories, including clothing and accessories, companion animals, entertainment, food, personal care products, science and others.

PETA evaluated Aveda’s 2008 spa launches, including Green Science skin care—a line of plant-infused formulas and a high-touch professional facial treatment clinically proven to address the signs of aging.

Aveda was first awarded a Proggy in 2004 for its “Best Cruelty-Free Personal Care Products.” This year, the company takes the 2008 Proggy for its high-performance, cruelty-free spa products and professional treatments.

“Aveda is an industry leader in both quality botanically-derived products and social responsibility; every Aveda guest receives the highest level of service in the company’s spas, salons and stores,” says Tracy Reiman, vice president, PETA. “By denouncing animal tests and steering clear of animal-based ingredients, Aveda has shown that when it comes to the Aveda Mission, the company truly ‘walks its talk.’”

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