Breaking News

Avon Taps Courteney Cox for Spotlight Fragrance

November 30, -0001

Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global rollout this summer.

Spotlight is a sparkling fragrance designed by International Flavors and Fragrances. The top notes include an icy silver accord, fresh mandarin pur and Italian bergamot essence, extracted via cold press from the peel of the fruit. The heart features deluxe naturals available from IFF’s exclusive Laboratoire Monique Remy in France—hydroponic white freesia, rich tuberose absolute, and mimosa pur. The base includes notes of creamy cashmere sandalwood, vetiver and white vanilla musk. The scent is housed in a glimmering “quilted” glass bottle with a rectangular top.

Ms. Cox will appear globally in support of the fragrance in Avon’s brochure and will be featured in print and television advertising in select markets around the world.
blog comments powered by Disqus
  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.