Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global rollout this summer.
Spotlight is a sparkling fragrance designed by International Flavors and Fragrances. The top notes include an icy silver accord, fresh mandarin pur and Italian bergamot essence, extracted via cold press from the peel of the fruit. The heart features deluxe naturals available from IFF’s exclusive Laboratoire Monique Remy in France—hydroponic white freesia, rich tuberose absolute, and mimosa pur. The base includes notes of creamy cashmere sandalwood, vetiver and white vanilla musk. The scent is housed in a glimmering “quilted” glass bottle with a rectangular top.
Ms. Cox will appear globally in support of the fragrance in Avon’s brochure and will be featured in print and television advertising in select markets around the world.
Avon Taps Courteney Cox for Spotlight Fragrance
Published November 30, -0001
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