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Beautyworld Attendance Up, Lindner Given Beautyworld Cup

November 30, -0001

GERMANY:According to Messe Frankfurt GmbH, 10,400 visitors from 78 countries—an increase of 1400—attended Beautyworld 2009, which was held Jan, 31-Feb.1. Of the European nations, Italy, Poland, Austria, the Netherlands and France were the top countries in terms of visitor numbers. The trade show featured 323 exhibitors from 29 countries.

According to Messe Frankfurt, this year’s special highlight for buyers was the wellness and spa, natural cosmetics and anti-aging product segments. The trend forum, designed specifically for these product ranges, was popular with visitors.

Michael Lindner, managing director, Annemarie Börlind and an exhibitor in the natural cosmetics area, expressed his satisfaction. “We held some excellent discussions and made a host of new contacts. For us, Beautyworld was a successful event,” Mr. Lindner said.

“The fair was highly successful for me,” added Paul Haslauer, managing director of Haslauer GmbH.“My stand attracted plenty of visitors every day and my Doubleblind Massage workshops were heavily booked. What I liked was the high-end ambience and professionalism behind this event.”

Udo Heuser, managing director of new company Beauty Brands Inter-national, posted good business and many new contacts: “For us, Beautyworld is the most important contact point in terms of perfumeries. All the decision-makers who are important to us visited our stand. Not only were we able to service our existing contacts but we acquired a lot of new customers as well,” he said.

At the event, this 2009 Beautyworld Cup was presented to entrepreneur and company founder Annemarie Lindner, who is considered a pioneer of natural cosmetics and an innovator of skin-typed, natural facial skin care. The Beautyworld Cup honors the outstanding achievements of an individual, group or company from the perfumery and cosmetics sector.

Beautyworld 2010 will be held Jan. 30-Feb.2 at the Messe Frankfurt.

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