With a targeted focus on skin and beauty care, Beiersdorf posted strong gains last year, despite a weakening economy. According to preliminary figures for 2008, the company generated an 8% sales rise to $7.9 billion. In particular, the consumer business segment lifted sales in 2008 to $6.8 billion—a 8.6% jump from the previous year.
“At 8.6%, sales growth in our core consumer business segment is squarely within the corridor we were aiming for at the beginning of the year. All three core brands—Nivea, Eucerin and La Prairie—recorded double-digit global growth. This means that Beiersdorf's skin and beauty care business again clearly outperformed the market and has demonstrated an encouraging ability to withstand the current economic climate,” commented Beiersdorf’s Chief Executive Officer Thomas−B. Quaas.
The figures for 2008 are preliminary and have not been audited, according to the company.