Traditionally used for baby and disinfecting purposes, specialized wipes are everywhere these days. Today’s wipes market offers iPod cleaners, granite countertop cleaners and pet cleaners, as well as wipes for a bevy household cleaning and personal care applications. Investigation into this phenomenon reveals that while consumers are taking flying leaps onto the convenience bandwagon, in this weakened economy, cost plays a major factor. According to recent Soap and Detergent Association survey, consumers select a particular brand of wipe to buy for the following reasons—cleaning effectiveness, followed by portability, then value. Brand name was near the bottom of the list.
Bell Flavors & Fragrances conducted a study of representative wipes products on the market and evaluated each product to determine its fragrance family, fragrance descriptors, level of fragrance intensity and overall perception. From that research, Bell’s perfumery staff has created 12 new fragrances designed to take this market to the next level.
More info: www.bellff.com