INDIA: CavinKare Pvt. Ltd. will launch Coty’s Adidas range of personal care products—deodorant, body spray, shower gel, aftershave and eau de toilette—in India.
“We will jointly invest in building the brand in the Indian market. In the long run, depending on the demand, we may even consider introducing customized fragrances by setting up a manufacturing facility here,” said C.K. Ranganathan, chairman and managing director of CavinKare.
Priced slightly above Axe, the Adidas range will be stocked in more than 50,000 shops in India.