Breaking News

CK One Unveils New Worldwide Ad Campaign

November 30, -0001

Coty Prestige has unveiled a new worldwide advertising campaign for CK One, the shared fragrance that created the unisex fragrance category back in 1994. The new “we are one” campaign offers an uplifting message of unity, according to Calvin Klein Fragrances, a unit of Coty Prestige. The television spot features a large cast of men and women of diverse ages and ethnicities singing an original song about the power of people joining together as one. The campaign continues the legacy of CK One’s iconic black and white imagery and of-the-moment casting and injects the brand with a positive point of view with musician Jamie Burke as the campaign front man. Mr. Burke has appeared in two recent Calvin Klein Jeans campaigns.

“The CK One “we are one” campaign is inspired by a social movement of people coming together in the spirit of unity, connecting a diverse range of ages, races, genders and cultures,” said Catherine Walsh, senior vice president of American fragrances, Coty Prestige. “The heart of the campaign is a powerful original song, which reminds us of the common language of music.”

The print ads, which debut globally this month, were shot on location at the Big Sky Ranch in Simi Valley, CA and feature a cast of 27 men, women and children from all over the world. Set on a mountaintop, the TV campaign, directed by Francis Lawrence (“I Am Legend”), is billed as a free-spirited display. It began airing globally in January.

A limited edition CK One collector’s bottle, featuring “we are one” handwritten in various languages and packaged with an mp3 speaker, will launch the campaign. The collector’s edition will be available at fine department and specialty stores globally, also beginning this month.

More info: www.ckone.com
blog comments powered by Disqus
  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.