“The CK One “we are one” campaign is inspired by a social movement of people coming together in the spirit of unity, connecting a diverse range of ages, races, genders and cultures,” said Catherine Walsh, senior vice president of American fragrances, Coty Prestige. “The heart of the campaign is a powerful original song, which reminds us of the common language of music.”
The print ads, which debut globally this month, were shot on location at the Big Sky Ranch in Simi Valley, CA and feature a cast of 27 men, women and children from all over the world. Set on a mountaintop, the TV campaign, directed by Francis Lawrence (“I Am Legend”), is billed as a free-spirited display. It began airing globally in January.
A limited edition CK One collector’s bottle, featuring “we are one” handwritten in various languages and packaged with an mp3 speaker, will launch the campaign. The collector’s edition will be available at fine department and specialty stores globally, also beginning this month.
More info: www.ckone.com