NEW ZEALAND: Cognis has opened a branch office in Auckland, New Zealand to manage the marketing and sales of its products in the country. The company says the move will further strengthen its ties with its local customers, and improve its understanding of local consumer markets. Cognis’ products had been distributed by Henkel New Zealand, but with the opening of the new office, it will manage the marketing and sales of its products in New Zealand directly.
The office will represent the interests of all three of Cognis’ strategic business units (SBUs)—Care Chemicals, Nutrition & Health, and Functional Products. In addition, New Zealand market segment manager have been appointed for each SBU. They are: Peter Gibson (Care Chemicals), Vinod Sareen (Functional Products) and Domnic Lobo (Nutrition & Health).
According to Roger Taylor, Cognis’ Legal Representative for Australia, who is also responsible for the company’s operations in New Zealand, the new branch office will enable Cognis to better understand the local market and anticipate developments there.” A local presence will further strengthen our customers’ trust in us, and help us give them the competitive edge they need to succeed. We see a significant opportunity to profitably grow our existing business plus develop new business, and by taking direct control of sales and distribution, we hope to exploit this,” he said in a statement.
More info: www.cognis.com