Grammy winner Common will be featured in the U.S. advertising for Diesel’s new fragrance, Only the Brave. The 37-year-old will appear in print ads and a television campaign, which will run during the upcoming holiday season. Also starring in the ads are models Sam Way and Daniel Pimentel. In conjunction with the campaign, Common was scheduled to perform a street concert in Paris on May 6 as well as an in-store concert in the Diesel flagship in Los Angeles on May 20 and festivals in Spain and a New York. L’Oréal is distributing Only the Brave in Diesel boutiques, Macy’s, Dillard’s, Belk and Sephora.