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Companies Add Virtual Makeup Portals

November 30, -0001

JAPAN: Virtual makeup websites are making an impact in the Japanese cosmetics market. According to a report in the Nikkei Weekly,to address concerns about trying new shades in drugstores, where there is no consultant, cosmetics makers are offering makeup simulation services online.

Kose’s “Makeup Trial online” website, which launched in August, enables women to try out different makeup patterns using items in its Esprique Precious line. Women can try on the makeup using either their own photo or a model’s image. If users like their makeup trial, they can print out a list of the products to take to a retailer.

Kao’s Aube couture website takes users through a beauty evaluation designed to analyze photos of their faces to assess if their cosmetic application techniques are sufficient. At another website for Sofina Primavista, Kao analyzes uploaded photos to let users know how much younger they could look by improving their cosmetics choices.

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