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Cosmetic Industry Veterans Form Distribution Company

March 8, 2009

Sylvie Ganter and William Reith have formed Atelier Cologne North America Inc., which will offer a wide spectrum of sales and marketing services, including brand management and fully integrated product distribution.

Launching with an infrastructure to support expansion and sales growth, Atelier Cologne North America provides dynamic and entrepreneurial leadership with experienced personnel specialized in the luxury retail industry, according to the firm.

Ms. Ganter, chief executive officer, will focus on brand relationships while managing operations. Most recently, she was the president of Selective Beauty Corporation. Ms. Ganter has also served as the executive vice president of sales and marketing at Fresh, part of the LVMH group and the vice president of the U.S. fragrance division at Hermès.

Mr. Reith, president, will concentrate on retailer interactions and field activities. Mr. Reith’s background includes executive level positions in sales and marketing for the U.S. and international regions at Hermès, Fresh and Selective Beauty Corporation, where he managed the growth of Van Cleef & Arpels, By Terry, Lalique, Façonnable, Ferra-gamo and Ungaro. In addition, Mr. Reith has served as an independent brand agent for Bond No. 9.

The brand portfolio of Atelier Cologne North America includes Van Cleef & Arpels Parfums; Féerie, which launched exclusively with Neiman Marcus Group; Alford & Hoff, a luxury men’s skin care brand; Strange Invisible Perfumes; Balmain, a French perfumery brand; and Pure Altitude, an organic skin care line from Fermes de Marie Spas in France. Atelier Cologne North America will also be the distribution entity for Atelier Cologne, a new brand under development.
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