Breaking News

Depth Bath & Body, Mineral Fusion Join Forces

November 30, -0001

Private equity firm North Castle Partners, in partnership with gloProfessional (part of North Castle’s portfolio) and former members of management from Avalon Organics, have formed a new company representing a union between Depth Bath & Body Care and Mineral Fusion. The new entity will be called Mineral Fusion Natural Brands LLC.

Mineral Fusion, an all-natural mineral-based cosmetics line, features ingredients that are pharmaceutical-grade, free of parabens, chemical dyes and perfumes. Depth, founded by husband and wife marine biologists, offers a range of natural hair and body care products that feature the exceptional skin hydrating benefits of marine botanicals. In keeping with the founders’ commitment to protect sea life, Depth enjoys a close relationship with Camp SEA Lab, a not-for-profit camp that provides underserved children with authentic marine experiences. Both brands are sold at Whole Foods Markets and select retailers.

The staff of Mineral Fusion Natural Brands includes Thomas Brown, president; Tim Schaeffer, senior vice president of marketing; Justin Miloro, national director of sales; Robin McGee, vice president of marketing, Mineral Fusion; Morris Shriftman, senior director of vision; and Gil Pritchard, chairman.

"The goal of Mineral Fusion Natural Brands is to provide superior natural personal care products by being an industry leader in sales, innovation, quality, and value while carrying out the principles of sustainability. We intend to amplify the great work that has been done with Mineral Fusion and Depth, and delight a growing number of our consumers by accentuating the healthful benefits of both brands," said Thomas Brown.

More info: www.northcastlepartners.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017