Dove Gets in on Gossip
To herald the launch of Dove Go Fresh Burst Body Wash, Dove and “Gossip Girl” have createda new video series “Gossip Girl: Real NYC Stories Revealed,” which began airing during episodes of the hit show.In the series, four young women share stories about growing up, surviving and succeeding in New York City. Gossip Girl Jessica Szohr has partnered with Dove to promote this new program and Dove Go Fresh Burst Body Wash, which is scented with nectarine and white ginger. The four women featured were Chrissie Miller, a rising fashion designer and founder of the Sophomore apparel brand; Faythallegra Coleman, a Brooklyn-based filmmaker and writer; Dani Stahl: style director for Nylon magazine and jewelry designer; and Lara Meiland-Shaw, an Ivy League grad and co-founder of Lara Hélène Bridal Atelier. Each story was featured a 90-second broadcast TV spot, which aired during the last four Gossip Girl episodes of the season. Video finales, with additional content, were posted at cwtv.com/dovegofresh and dovegofresh.com.
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