Breaking News

Dove Gets in on Gossip

November 30, -0001

To herald the launch of Dove Go Fresh Burst Body Wash, Dove and “Gossip Girl” have createda new video series “Gossip Girl: Real NYC Stories Revealed,” which began airing during episodes of the hit show.In the series, four young women share stories about growing up, surviving and succeeding in New York City. Gossip Girl Jessica Szohr has partnered with Dove to promote this new program and Dove Go Fresh Burst Body Wash, which is scented with nectarine and white ginger. The four women featured were Chrissie Miller, a rising fashion designer and founder of the Sophomore apparel brand; Faythallegra Coleman, a Brooklyn-based filmmaker and writer; Dani Stahl: style director for Nylon magazine and jewelry designer; and Lara Meiland-Shaw, an Ivy League grad and co-founder of Lara Hélène Bridal Atelier. Each story was featured a 90-second broadcast TV spot, which aired during the last four Gossip Girl episodes of the season. Video finales, with additional content, were posted at cwtv.com/dovegofresh and dovegofresh.com.
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.