Dr. Bronner’s Magic Soaps and the Swiss organic and fair trade certifier IMO have been accepted into Whole Foods Market’s Whole Trade Program. The Whole Trade Program is Whole Foods Market’s designation of products with the highest degree of ethics and integrity in Whole Foods Market stores, regarding high-quality standards, premium prices to producers, better wages and working conditions for workers, and environmental sustainability.
For each Whole Trade product sold, one percent of the retail sale will go to Whole Planet Foundation, whose mission is to create economic partnerships with the poor through microcredit in communities that supply Whole Foods Market stores with product. Through innovative assistance for entrepreneurship—including microcredit loans and support for community projects—Whole Planet Foundation seeks to create broader prosperity in emerging economies.
“A publicly traded retailer donating one percent of its Whole Trade sales on an ongoing basis to support the poorest of the poor through microcredit, is remarkable and unprecedented,” said David Bronner, president, Dr. Bronner’s. “We’re proud to be part of the Whole Trade Program by contributing $5,000 of our charitable funds to the Whole Planet Foundation, as well, on an annual basis.”