Breaking News

Green Knowledge is Up, But Consumers Wary of Tactics

November 30, -0001

Results of the 2008 GfK Roper Green Gauge study show that consumers are not only more aware of green issues and are taking action, but have become somewhat skeptical about how true a corporation’s green activities may be.

According to the study, 72% of Americans say they know a lot or a fair amount about environmental issues and problems (up 7 points from 2007) and 28% often seek out environmental information (up 5 points).

While the most common green actions are those that are helping Americans save money in their day-to-day lives, such as energy efficient light bulbs or energy saving appliances, there is some good news for the household and personal care market. Consumers are purchasing green household cleaning products (64%) and environmentally safe laundry detergent (57%) despite the fact that they cost more.

The majority of consumers continue to agree there must be a balance between economic growth and protecting the environment (78% in 2008 and 75% in 2007). However, among these consumers, those who say the environment is a greater concern than the economy has dropped from 69% in 2007 to 55% in 2008, potentially a result of the economic downturn.

When asked who should take the lead in addressing environmental problems, consumers ranked the federal government first (46% down 4 points from 2007), followed by individual Americans (39% up 4 points) and corporate America (32% down 3 points).

While Americans aren’t expecting businesses to take the lead, the majority (70%) say companies aren’t fulfilling their environmental responsibilities. But even when corporate America takes action, many individuals remain skeptical about their motives—68% said these steps are taken to help the company image and only 29% said they are done for the good of the environment. At the same time, companies that aren’t taking green action are running the risk of a potential backlash. GfK reports that 30% of consumers make an effort to avoid buying products from corporations they don’t feel are environmentally responsible and 22% boycott those that are harming natural resources.

More info: www.gfkamerica.com
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.