Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  SCC Annual Meeting Registration Is Open  •  Just My Type!  •  KCP Names New VP for North America  •  Black Pine Is Key Ingredient in Korres Oil  •  Folk Named President at Princeton Consumer Research

Henkel Kicks Off Second Purex ‘Green’ Campaign

Published November 30, -0001
Related Searches: design natural environmental read
Post a comment
Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Marcia Gay Harden to spread the word about how it is easier and more fun than ever to go green. At PurexSavesGreen.com, consumers can design their own eco-friendly tote bags with original slogans for a chance to win a Smart fortwo vehicle and other prizes. In addition, they can bid on tote bags designed by celebrities including Martha Stewart, Chevy Chase, Dan Aykroyd, Ed Begley Jr. and Ms. Harden. Auction proceeds benefit Earth Day Network, a non-profit group that seeks to grow and diversify the environmental movement worldwide.

“As a mother of three, I’ve made it a priority to do what I can to preserve our environment for future generations, and so has the Purex brand. I’m excited to be working with them to spread the word about the importance of going green,” said Ms. Harden.

More info: www.henkel.com

blog comments powered by Disqus