Breaking News

Henkel Kicks Off Second Purex ‘Green’ Campaign

November 30, -0001

Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Marcia Gay Harden to spread the word about how it is easier and more fun than ever to go green. At PurexSavesGreen.com, consumers can design their own eco-friendly tote bags with original slogans for a chance to win a Smart fortwo vehicle and other prizes. In addition, they can bid on tote bags designed by celebrities including Martha Stewart, Chevy Chase, Dan Aykroyd, Ed Begley Jr. and Ms. Harden. Auction proceeds benefit Earth Day Network, a non-profit group that seeks to grow and diversify the environmental movement worldwide.

“As a mother of three, I’ve made it a priority to do what I can to preserve our environment for future generations, and so has the Purex brand. I’m excited to be working with them to spread the word about the importance of going green,” said Ms. Harden.

More info: www.henkel.com
blog comments powered by Disqus
  • What’s New at La Prairie?

    What’s New at La Prairie?

    Melissa Meisel, Associate Editor||April 25, 2016
    VP of marketing shares the latest buzz with Happi.

  • Mapping Out Multicultural Beauty

    Mapping Out Multicultural Beauty

    April 25, 2016
    Agnieszka Saintemarie of Kline Group about current trends and challenges in multicultural beauty.

  • At a Loss for Curls?

    April 22, 2016
    Amplixin, a Miami-based maker of hair strengthening products, has a solution for hair loss.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.