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Henkel Kicks Off Second Purex ‘Green’ Campaign

November 30, -0001

Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Marcia Gay Harden to spread the word about how it is easier and more fun than ever to go green. At, consumers can design their own eco-friendly tote bags with original slogans for a chance to win a Smart fortwo vehicle and other prizes. In addition, they can bid on tote bags designed by celebrities including Martha Stewart, Chevy Chase, Dan Aykroyd, Ed Begley Jr. and Ms. Harden. Auction proceeds benefit Earth Day Network, a non-profit group that seeks to grow and diversify the environmental movement worldwide.

“As a mother of three, I’ve made it a priority to do what I can to preserve our environment for future generations, and so has the Purex brand. I’m excited to be working with them to spread the word about the importance of going green,” said Ms. Harden.

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