In the survey ,Verdict quizzed customers about where they shopped most frequently, and then asked them to rate those stores in terms of range, price, convenience, quality, service, ambience, facilities and layout. The data were collated to give retailers a score for each of these criteria, as well as an overall consumer satisfaction rating.
Direct seller Avon was ranked fifth in the survey this year, moving up three spots. According to Verdict, Avon has built a strong reputation among shoppers for product quality and innovation and also scores well on convenience and service. “Consumers appreciate Avon’s high levels of personal service and they like convenience Avon’s direct selling method gives them” said Verdict analyst James Flower.
In terms of top retailers for personal care products, Avon ranked first in the poll, followed by Asda and Boots.
More info: www.verdict.co.uk