Joico: appointed Laverne Tschappat as director, business development. Mr. Tschappat joined the company from Enso Beauty where he was national sales manager. Prior to Enso, he built a 13-year record of achievement in the beauty industry managing multi-million dollar territories for both Redken and Graham Webb. Mr. Tschappat’s duties include growth and development of the company’s North Division.
Bradford O’Brien recently joined the company’s marketing team as marketing manager for Re:nu. He has a deep background in brands as well in the professional beauty industry. Mr. O’Brien spent three years with L’Oréal in New York, including time spent as global marketing manager.
Raeleen Damien was recently promoted to the position of marketing specialist, international export for Joico. In her new role, Ms. Damien will manage the marketing promotions and new products for the firm’s international export division. In addition, she takes on brand responsibility for the international core brands.