Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue February 2015
 •  Cuba & Cosmetics  •  Lauder's Wild for Spokesmodel  •  BASF Optimistic About 2015  •  Kevin Murphy Adds Color  •  Christian Louboutin Opens Beauty Boutique
Print

Kemira Specialty is Renamed TRI-K Industries



Published November 30, -0001
Related Searches: business brand name return
Post a comment
On Dec. 10, 2008, Kemira Specialty, Inc., Northvale, NJ, reverted to its previously held name of TRI‐K Industries, Inc. The decision to change the company name came as part of the strategy related to a recent joint venture between Kemira Oyj and Sachtleben GmbH.

“TRI‐K is well known in the industry as a leading distributor of cosmetic raw materials. Returning to the TRI‐K name allows us to capitalize on our brand equity, while distinguishing our distribution business from the titanium dioxide focus of Sachtleben,” said marketing manager Lauren DelDotto.

In addition to the name change, the company’s website can now be found at www.tri‐k.com.


blog comments powered by Disqus