Kiss My Face is taking its eco-consciousness to a new level. For starters, the company is installing Greenhouse, an in-store display that is not only recyclable, but made from recycled materials down to the nuts, bolts and lacquers. Kiss My Face worked with LG&P In-Store Agency to create eco-friendly display racks. The brand is also unveiling re-designed packaging that minimizes waste and the use of toxic materials. For example, its Potent & Pure skin care line will be housed in 65% recycled packaging, produced using wind power and water-soluble inks. In addition, new shipping containers made of 65% recycled cardboard and water-soluble inks will be used to distribute products to retailers, and counter units used to display organic lip products will be made of 100% recycled cardboard.
In addition, the company is partnering with RecycleBank, an organization that rewards consumers for recycling trash in their own neighborhoods across the country. Participants in RecycleBank can earn reward points for each pound of trash recycled, then use their points to earn coupons for Kiss My Face and other consumer brands.