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Lowered Expectations at Physicians Formula



Published November 30, -0001
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Physicians Formula Holdings, Inc. posted a drop its preliminary net sales for the three months and fiscal year ended Dec. 31, 2008. The company noted that since early November 2008, the consumer environment has weakened at a faster pace than previously anticipated and tight inventory control by retailers reduced the expected pipeline orders for new products.

As a result, shipments lagged retail sales for the fourth quarter of 2008. Net sales for the fourth quarter of 2008 are currently estimated to drop 2.5% to $27.1 million. Estimated net sales for the full year 2008 dropped 6% to $112.9 million. The company’s previous fiscal year 2008 outlook for net sales was $120 million.

Based on retail sales data provided by ACNielsen, the company’s approximate share of the so-called masstige market was 8.1% for the 52 weeks ended Dec. 27, 2008 compared to 7.9% for the same period in the prior year.

This represents a 2.5% increase in Physicians Formula’s share of the masstige market, or a 7% increase in dollar sales, compared to growth of 4% for the overall masstige market during this period.


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