Breaking News

LVMH To Launch Three New Scent

November 30, -0001

Emilio Pucci, part of LVMH’s Parfums Luxe International division, has created a trio of fragrances under the Vivara Variazioni banner. Inspired by different elements of the Italian island of Vivara and a Pucci print of the same name, they follow Pucci’s Vivara fragrance—a new interpretation of the house’s first fragrance—last year. While the new fragrances have elements in common with last year’s launch, they have their own personality, according to company officials. Acqua 330, housed in packaging that is blue, features a marine floral juice made by Givaudan. Givaudan also crafted the aromatic floral juice of Sole 149, which has yellow packaging. Firmenich created the powdery floral of Sabbia 167, which rounds out the collection. Following the U.S. debut in February, LVMH will roll out the scents to the UK, Russia, Germany, Italy, Denmark, Sweden and the Middle East in March.
blog comments powered by Disqus
  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.

  • TLC for Those Who Need It Most

    TLC for Those Who Need It Most

    Christine Esposito, Associate Editor||August 22, 2016
    New curriculum debuting at Bellus Academy helps estheticians treat a population that needs TLC.