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LVMH To Launch Three New Scent

November 30, -0001

Emilio Pucci, part of LVMH’s Parfums Luxe International division, has created a trio of fragrances under the Vivara Variazioni banner. Inspired by different elements of the Italian island of Vivara and a Pucci print of the same name, they follow Pucci’s Vivara fragrance—a new interpretation of the house’s first fragrance—last year. While the new fragrances have elements in common with last year’s launch, they have their own personality, according to company officials. Acqua 330, housed in packaging that is blue, features a marine floral juice made by Givaudan. Givaudan also crafted the aromatic floral juice of Sole 149, which has yellow packaging. Firmenich created the powdery floral of Sabbia 167, which rounds out the collection. Following the U.S. debut in February, LVMH will roll out the scents to the UK, Russia, Germany, Italy, Denmark, Sweden and the Middle East in March.
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