Breaking News

Lysol Cleans Up NASCAR

November 30, -0001

Lysol plans to educate NASCAR fans about the importance of disinfection to help protect themselves from germs and the illnesses they cause. Lysol will activate its sponsorship through comprehensive marketing programs on several levels throughout the year, including customer hospitality, product promotions and at-track marketing.

Fans will have the opportunity to visit five “Lysol Clean” women’s bathrooms on-site at nine race events in 2009, each cleaned and maintained by Lysol ambassadors. Other elements of the sponsorship include exit samplers at the bathrooms, the distribution of coupons, Sprint Vision ads, bathroom signage and the Lysol logo on fan guide track maps to help identify “Lysol Clean” bathrooms.

The program was developed and will be executed by GMR Marketing, in conjunction with Catapult Marketing.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017