Lysol plans to educate NASCAR fans about the importance of disinfection to help protect themselves from germs and the illnesses they cause. Lysol will activate its sponsorship through comprehensive marketing programs on several levels throughout the year, including customer hospitality, product promotions and at-track marketing.
Fans will have the opportunity to visit five “Lysol Clean” women’s bathrooms on-site at nine race events in 2009, each cleaned and maintained by Lysol ambassadors. Other elements of the sponsorship include exit samplers at the bathrooms, the distribution of coupons, Sprint Vision ads, bathroom signage and the Lysol logo on fan guide track maps to help identify “Lysol Clean” bathrooms.
The program was developed and will be executed by GMR Marketing, in conjunction with Catapult Marketing.