Breaking News

Marvel Enters Cosmetics Market

November 30, -0001

Marvel Entertainment is broadening its female focus with the expansion of its lifestyle brand, Marvel Juniors, into fashion, accessories and personal care. Devised for the fashion conscious consumer, the highly styled, ultra-feminine licensing program will incorporate Marvel’s iconic superhero and romance art into a wide range of products. Part of Marvel’s strategy is to extend the reach of its popular superhero franchises to new audiences, with a program designed for the girl, ‘tween, junior and missy segments. Partnering with Marvel in cosmetics is Lotta Luv.
blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Long Term Sustainability In the Nonwovens Market

    Long Term Sustainability In the Nonwovens Market

    August 23, 2016
    Learn more at Cleaning Products USA, Nov. 9-11, 2016

  • Fro Yo!

    Fro Yo!

    Tom Branna, Editorial Director||August 22, 2016
    Project Beauty dishes out Hairgurt, a line of vitamin-rich hair shampoos and conditioning masques.