Marvel Enters Cosmetics Market
Marvel Entertainment is broadening its female focus with the expansion of its lifestyle brand, Marvel Juniors, into fashion, accessories and personal care. Devised for the fashion conscious consumer, the highly styled, ultra-feminine licensing program will incorporate Marvel’s iconic superhero and romance art into a wide range of products. Part of Marvel’s strategy is to extend the reach of its popular superhero franchises to new audiences, with a program designed for the girl, ‘tween, junior and missy segments. Partnering with Marvel in cosmetics is Lotta Luv.
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