Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2015
 •  Stepan Named EPA Safer Choice Partner of the Year  •  City of Hope Honors Pravana Founder & CEO Steve Goddard  •  Castanea Acquires Minority Stake in First Aid Beauty  •  Ecolab Acquires Swisher Hygiene  •  BASF Opens Tarrytown Consumer Testing Center
Print

Marvel Enters Cosmetics Market



Published November 30, -0001
Related Searches: care personal products brand
Post a comment
Marvel Entertainment is broadening its female focus with the expansion of its lifestyle brand, Marvel Juniors, into fashion, accessories and personal care. Devised for the fashion conscious consumer, the highly styled, ultra-feminine licensing program will incorporate Marvel’s iconic superhero and romance art into a wide range of products. Part of Marvel’s strategy is to extend the reach of its popular superhero franchises to new audiences, with a program designed for the girl, ‘tween, junior and missy segments. Partnering with Marvel in cosmetics is Lotta Luv.


blog comments powered by Disqus