Breaking News

More Beauty for Less Money

November 30, -0001

Unilever is calling it Suavenomics, the trend toward living beautifully for less. To promulgate this philosophy, the company issued the “Beauty Stimulus Package” on Jan. 14, offering every American a free full-size bottle of Suave. Consumers had to log onto Suave.com on Jan. 14 for details on how to receive their free bottle of the brand’s high performance hair or skin products.

“In this economic climate, shoppers realize more than ever the importance of getting great value for the dollar—without sacrificing on quality,” says David Rubin, marketing director, Unilever. “That’s what Suave has always stood for—high quality products that don’t break the bank. Americans are literally washing money down the drain on overpriced beauty products—by our calculations, consumers could have collectively saved $5.5 billion dollars in 2008 by buying Suave over more expensive brands.”

More info: www.unileverusa.com
blog comments powered by Disqus
  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • An Antioxidant Arsenal

    An Antioxidant Arsenal

    July 11, 2016
    BioRewind is Dermarché Labs' new anti-aging regimen that delivers broad-spectrum antioxidant protection against free radicals

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.