Breaking News

More Beauty for Less Money

November 30, -0001

Unilever is calling it Suavenomics, the trend toward living beautifully for less. To promulgate this philosophy, the company issued the “Beauty Stimulus Package” on Jan. 14, offering every American a free full-size bottle of Suave. Consumers had to log onto Suave.com on Jan. 14 for details on how to receive their free bottle of the brand’s high performance hair or skin products.

“In this economic climate, shoppers realize more than ever the importance of getting great value for the dollar—without sacrificing on quality,” says David Rubin, marketing director, Unilever. “That’s what Suave has always stood for—high quality products that don’t break the bank. Americans are literally washing money down the drain on overpriced beauty products—by our calculations, consumers could have collectively saved $5.5 billion dollars in 2008 by buying Suave over more expensive brands.”

More info: www.unileverusa.com

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level