Unilever is calling it Suavenomics, the trend toward living beautifully for less. To promulgate this philosophy, the company issued the “Beauty Stimulus Package” on Jan. 14, offering every American a free full-size bottle of Suave. Consumers had to log onto Suave.com on Jan. 14 for details on how to receive their free bottle of the brand’s high performance hair or skin products.
“In this economic climate, shoppers realize more than ever the importance of getting great value for the dollar—without sacrificing on quality,” says David Rubin, marketing director, Unilever. “That’s what Suave has always stood for—high quality products that don’t break the bank. Americans are literally washing money down the drain on overpriced beauty products—by our calculations, consumers could have collectively saved $5.5 billion dollars in 2008 by buying Suave over more expensive brands.”
More info: www.unileverusa.com