CBS Interactive and Head & Shoulders have inked a partnership related to the original scripted web series Heckle U, starring Tom Arnold and Owen Benjamin. Each webisode will premiere on CBS.com, TV.com, and across the CBS Audience Network. In addition to watching the series online, viewers will be invited to participate in the “Thoughtless Thoughts: Your Mind is Free to Wander” Sweepstakes, in which one winner will receive a trip to Las Vegas. In addition, users will also find bonus content, including Head & Shoulders vignettes.
“With the amount of time guys are spending on the internet, Head & Shoulders sees this as a new way to interact with them,” said Julie Marchant-Houle, Head & Shoulders North American marketing director. “The creativity and energy of the Heckle U series and its all-star cast help bring to life the brand’s equity in a unique way, and we’re excited for guys to see the series.”