Breaking News

New Media for Head Shoulders

November 30, -0001

CBS Interactive and Head & Shoulders have inked a partnership related to the original scripted web series Heckle U, starring Tom Arnold and Owen Benjamin. Each webisode will premiere on CBS.com, TV.com, and across the CBS Audience Network. In addition to watching the series online, viewers will be invited to participate in the “Thoughtless Thoughts: Your Mind is Free to Wander” Sweepstakes, in which one winner will receive a trip to Las Vegas. In addition, users will also find bonus content, including Head & Shoulders vignettes.

“With the amount of time guys are spending on the internet, Head & Shoulders sees this as a new way to interact with them,” said Julie Marchant-Houle, Head & Shoulders North American marketing director. “The creativity and energy of the Heckle U series and its all-star cast help bring to life the brand’s equity in a unique way, and we’re excited for guys to see the series.”
blog comments powered by Disqus
  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.