Blow of New York recently rolled out its Root Lift Concentrate ($21), a volumizing hair crème fortified with the company’s pure protein blend and copolymer system. Rice enhances manageability, builds body, smoothes hair cuticles and improves texture while sweet almond moisturizes, adds softness, flexibility and protection.
The product is part of the Blow hair care line that’s free of sulfates, parabens, detergents and artificial fillers. The Root Lift Concentrate’s targeted spray nozzle applicator plumps up hair from root to tip.
More info: www.blowny.com