No passport required. Febreze has unveiled its new Destinations collection—Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar scents—which P&G says provides a “scent getaway” to help consumers temporarily escape to an exotic destination while creating an invigorating ambiance in the home.
The Febreze Destinations Collection was created by infusing scents from Hawaii, Brazil and Morocco into the Febreze product line, including Fabric Refresher, Air Effects, Candles and NOTICEables to remind people of a tropical vacation.
The Destinations Collection lends itself well to the recent “staycation” trend. “During these uncertain economic times, consumers are becoming more creative in providing escapes for themselves and their families without breaking the bank,” said Scott Beal, Febreze brand manager. “The Febreze Destinations Collection offers boutique scents from around the world that create a temporary getaway through an authentic scent experience.”
To support the launch, P&G is holding an online “From Staycation to Vacation” sweepstakes at www.febreze.com that runs through July 5. One grand-prize winner will receive a trip for four to Hawaii, Morocco or Brazil, and 10 first-prize winners will receive $1,000 toward a home decor makeover. More than 1,500 consumers will win a coupon redeemable for any Febreze product.