Breaking News

New Scents for Febreze

November 30, -0001

No passport required. Febreze has unveiled its new Destinations collection—Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar scents—which P&G says provides a “scent getaway” to help consumers temporarily escape to an exotic destination while creating an invigorating ambiance in the home.

The Febreze Destinations Collection was created by infusing scents from Hawaii, Brazil and Morocco into the Febreze product line, including Fabric Refresher, Air Effects, Candles and NOTICEables to remind people of a tropical vacation.

The Destinations Collection lends itself well to the recent “staycation” trend. “During these uncertain economic times, consumers are becoming more creative in providing escapes for themselves and their families without breaking the bank,” said Scott Beal, Febreze brand manager. “The Febreze Destinations Collection offers boutique scents from around the world that create a temporary getaway through an authentic scent experience.”

To support the launch, P&G is holding an online “From Staycation to Vacation” sweepstakes at www.febreze.com that runs through July 5. One grand-prize winner will receive a trip for four to Hawaii, Morocco or Brazil, and 10 first-prize winners will receive $1,000 toward a home decor makeover. More than 1,500 consumers will win a coupon redeemable for any Febreze product.
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Slow & Steady

    Slow & Steady

    Tom Branna, Editorial Director||December 1, 2016
    In a tumultuous environment, steady gains posted in the industrial and institutional cleaning sector are welcomed.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna, Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.