Breaking News

New Scents for Febreze

November 30, -0001

No passport required. Febreze has unveiled its new Destinations collection—Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar scents—which P&G says provides a “scent getaway” to help consumers temporarily escape to an exotic destination while creating an invigorating ambiance in the home.

The Febreze Destinations Collection was created by infusing scents from Hawaii, Brazil and Morocco into the Febreze product line, including Fabric Refresher, Air Effects, Candles and NOTICEables to remind people of a tropical vacation.

The Destinations Collection lends itself well to the recent “staycation” trend. “During these uncertain economic times, consumers are becoming more creative in providing escapes for themselves and their families without breaking the bank,” said Scott Beal, Febreze brand manager. “The Febreze Destinations Collection offers boutique scents from around the world that create a temporary getaway through an authentic scent experience.”

To support the launch, P&G is holding an online “From Staycation to Vacation” sweepstakes at that runs through July 5. One grand-prize winner will receive a trip for four to Hawaii, Morocco or Brazil, and 10 first-prize winners will receive $1,000 toward a home decor makeover. More than 1,500 consumers will win a coupon redeemable for any Febreze product.
blog comments powered by Disqus
  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Let the Magic Begin!

    Let the Magic Begin!

    Tom Branna, Editorial Director||October 10, 2016
    IFSCC Congress gets underway at Walt Disney World this month.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.