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Odor Eliminator Is a New Hit Infomercial

November 30, -0001

What Odor?—the flagship product of For The Earth Corp.—has been scheduled to appear on Pitchmen, which is co-hosted by OxyClean’s Billy Mays and Anthony “Sully” Sullivan. The reality show, which is in its first season on Discovery Channel, follows the adventures of Mr. Mays and Mr.Sullivan as they search the world for inventions they believe they can take all the way to the big time.

What Odor? is an eco-friendly, 100% biodegradable odor eliminator developed by Nelson Grist. It has been availablenationwide at home shows and online since August 2008. Mr. Mays began endorsing What Odor? in infomercials on national television in March 2009.

“We are thrilled to be a part of the Pitchmen series,” said Grist, chief executive officer and founder of For The Earth Corp. “Both Billy and Sully have an innate talent for grabbing an audience’s attention and have created a trusted following for the products they endorse.”

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