Breaking News

OPI Is a Hit in The Real World

November 30, -0001

Fans of MTV reality show The Real World: Brooklyn may have caught a glimpse of OPI, as its products have been stocked at cast members’ home. The bathroom at the New York house features spa-like amenities and products including an assortment of OPI nail lacquers as well as Avoplex High-Intensity Hand & Nail Cream and Swiss Guard Antiseptic Handwash Gel.

“The Real World is one of the hottest shows on television, and we wanted to provide the hottest OPI colors,” said Suzi Weiss-Fischmann, OPI executive vice president and artistic director.“Viewers will be sure to find an assortment of fashion-runway shades, as well other must-have OPI products for hand and nail care.”

More info: www.opi.com
  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Take The Hint

    Take The Hint

    Christine Esposito, Associate Editor||March 13, 2017
    Water brand forays into sun protection by capitalizing on scent and experience.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?