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OPI Opens Concept Salon

November 30, -0001

ROB/B, the first OPI concept salon, has opened in Studio City, CA. Gold LEED Certified, ROB/B is a breakthrough salon model, grounded in the nail care standards consistently set by OPI, according to the company.

“Everyone has asked for it, and now we have a salon that takes OPI’s world-renowned quality and literally pours it into distinctive professional services,” said Robbie Schaeffer, chief executive of ROB/B, who is son of OPI president and CEO George Schaeffer and nephew of OPI executive VP and artistic director Suzi Weiss-Fischmann. The salon features a nail bar with seating for three manicures, six manicure stations, two pedicure stations, three VIP rooms and a room for facials and massages. Plus, ROB/B has a rooftop patio for outdoor services, which is also available for private parties.

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