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Oriflame has launched North for Men, billed as a modern skin care range for men. A key ingredient in the line is Arctic Pro Defense, which contains rhodiola root extract, an antioxidant-rich polar botanical known for its healing properties that protect skin against thermal stress and help it adapt to internal and external aggressors, according to Oriflame. North for Men includes Active Face Wash, Sensitive Skin Shaving Foam, Normal Skin Shaving Gel and After Shaving Moisture Balm. Oriflame plans to roll out anti-aging skin, body and hair care products during the year. More info: www.oriflame.com