Blondes do have more fun—at least at Parlux. The fragrance marketer posted its preliminary net sales for the quarter ended Dec. 31, 2008, and the results are favorable—an estimated 6% increase from the prior year to $47.3 million, said the company.
Preliminary net sales for the nine months ended Dec. 31, 2008 jumped 9% to $123 million. According to the company, its Paris Hilton and Jessica Simpson rollouts are leading the pack.
Domestic department store net sales for the quarter exceeded net sales for the same period of the prior year by approximately 82%, however, international sales didn’t fare as well, decreasing approximately 34% for the quarter.
According to Parlux, domestic department store sales during the nine months includes approximately $14.9 million in sales of the Jessica Simpson fragrance, Fancy, which launched last August, and approximately $7.5 million in sales of the new Paris Hilton fragrance, Fairy Dust, which launched in September 2008.