Breaking News

P&G Fabric Care's Limited Run at The Limited

November 30, -0001

P&G is continuing its fashion-focused $60 million marketing campaign for Tide and Downy, this time setting up shop at The Limited.

“The Limited provides modern women with high-quality, private-label apparel designed to help the modern woman succeed,” said Linda Heasley, chief executive of The Limited. “Nearly 80% of The Limited’s products are machine washable, allowing clients to keep costs down as they continue to care for their clothes. This partnership with Tide and Downy will give our clients the opportunity to wash their favorite items with innovative Total Care technologies, helping to keep their clothes looking beautiful.”

The campaign will take place in more than 200 Limited stores.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level