P&G is continuing its fashion-focused $60 million marketing campaign for Tide and Downy, this time setting up shop at The Limited.
“The Limited provides modern women with high-quality, private-label apparel designed to help the modern woman succeed,” said Linda Heasley, chief executive of The Limited. “Nearly 80% of The Limited’s products are machine washable, allowing clients to keep costs down as they continue to care for their clothes. This partnership with Tide and Downy will give our clients the opportunity to wash their favorite items with innovative Total Care technologies, helping to keep their clothes looking beautiful.”
The campaign will take place in more than 200 Limited stores.