Breaking News

Pravana’s Pure Light Boosts Blonde Hair

November 30, -0001

Pravana Naturceuticals has added new sulfate-free Pure Light Brightening shampoo and conditioner, which instantly brighten and whiten blonde, highlighted or natural silver/white hair. Both formulations feature a dual ultra-violet dye system that serves as a virtual optical brightener to neutralize yellow tones. Offered in 10.1oz bottles, the shampoo is $18 and the conditioner is $20.

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