Bottega Verdeís Uomo Energy Power anti-wrinkle, anti-stress formulation, and Kelemataís Victor anti-fatigue cold cream both recently reached European retail shelves utilizing Rexam’s Prodigio, the airless, neutral, 100% recyclable lotion pump designed with the company’s patented CleanPoint technology. According to the company, with its sleek, sculpted styling and high-performance design, Rexam’s Prodigio is precision-engineered to provide unsurpassed cleanliness, neutrality and shelf appeal. The Bottega Verde product was customized with matching electric-blue actuator and tank, while the Kelemata entry was created with a black actuator and green-labeled tank.
“Two recent launches of European prestige brands demonstrates the appeal of our innovative beauty packaging, which builds brands,” said Virginie Lemeunier, product manager, lotion, Rexam Personal Care. “The Prodigio looks great on the retail shelf, and offers true consumer benefits, through elimination of drips, clogs and product contamination.”
Rexam’s proprietary, air-proof CleanPoint dispensing technology features a mechanically-closed actuator channel that keeps the lotion exit-point neat, clear and free of messy build-up.
The mechanism primes and pumps flawlessly, slides back after every actuation, and prevents product return after contact, according to the company.
To ensure the neutrality of this 100% recyclable lotion pump, the Prodigio is fitted with polypropylene and polyethylene components. There is no elastomer or metal contact with the lotion.
Furthermore, the Prodigio can dispense precise dosage of today’s fragile, viscous formulations, thanks to wider internal channels, and is designed to withstand high-speed atmospheric filling and other processes.
“The Prodigio design feels right in the consumer’s hand and offers smooth actuation,” said Ms. Lemeunier. “On top of the enhanced ergonomics and functionality is the fact that the Prodigio is designed with a large decoration area, for optimal point-of-sale impact and profitability.
“No wonder we expect worldwide usage of Prodigio to grow in the months ahead, in men’s and women’s products ranging from mass market to prestige.”
The Rexam Personal Care Division’s customers includes brands such as P&G, L’Oréal, YSL, LVMH, Unilever and many others throughout the Americas, Europe and Asia.
More info: www.rexam.com