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Rite-Aid Rolls Out Sun Care Line

November 30, -0001

As part of its strategy to increase its private brand and exclusive brand offerings as well as to continue to position itself as a first-choice health and beauty destination, drug store chain Rite Aid is rolling out its own premium sun care line, Rx Suncare, which features seven products that carry the Skin Cancer Foundation Seal of Recommendation.

“Sun care product purchases are made primarily in drug stores because sun care is skin care, and skin care is considered a health-related decision,” said Bryan Shirtliff, Rite Aid senior vice president, category management. “To help our customers make wise sun care choices, Rite Aid and The Skin Cancer Foundation want to educate and raise awareness about the risks and proper prevention of skin cancer from UV rays.” The line, which features products delivering SPF levels up to 50 well as a sunburn relief mask, is priced between $2.49-9.99.

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