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Shoppers Drug Mart Has High Hopes for Murale



Published November 30, -0001
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CANADA: Shoppers Drug Mart—which already controls as much as 20% of Canada’s $1.3 billion prestige cosmetics market—is looking for its new upscale beauty chain Murale to lure in more business. The firm plans to open up to 50 Murale stores across the country.

The cost to build the bright, modern, streamlined stores is high, but like department store cosmetic counters, the labor cost is partly borne by the cosmetics companies, which pay half the salaries and all the commissions, according to a report in the Toronto Star. In addition, Murale has a small pharmacy counter that sells certain dermatological products not usually available in department stores.

The average purchase made at Murale is approximately $75, which is twice the estimated purchase made at department stores and other specialty retailers, according to the report.


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