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Spinning Mascaras are Hot in New Zealand

Published November 30, -0001
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NEW ZEALAND: Call it the spinning mascaras wars. New Zealand’s beauty counters were a flutter in December as consumers clamored for these gadgets and beauty giants jockeyed to be first to market. According to reports, Estée Lauder unveiled its spinning mascara brush in time for Christmas, although rumors were TurboLash wouldn’t be ready until March 2009. Lancôme, which planned to launch its mascara in late February, was beaten to the punch, but still benefited from consumers who quickly added their names to a waiting list.

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