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Spring Cleaning ‘09: Cheaper Products, More DIY

November 30, -0001

The economy is really hitting home, even when it comes to keeping house. While the vast majority of Americans still plan on “spring cleaning” this season, a new survey from The Soap and Detergent Association (SDA) suggests the economic downturn is having an effect on American’s household cleaning habits and purchases.

According to SDA’s 2009 Spring Cleaning Survey, 78% of respondents said the current economic condition has influenced their cleaning habits. For starters, more people are taking a DIY approach—60% say they’re doing more cleaning themselves instead of hiring a cleaning service. Secondly, 44% say they are buying less expensive cleaning products.

One third said they are buying fewer cleaning products, while other respondents noted that economic factors influenced them to make their own cleaning products at home (22%) or clean less frequently (17%).

In regard to the most important qualities when it comes to cleaning purchases, Americans rank effectiveness (87%), cost (74%) and convenience (71%) as the top factors, followed by multi-purpose (67%) and time-saving (64%) benefits.

SDA’s survey also found that consumers are also increasingly seeking sustainability-related benefits in their cleaning products, as reflected by more consumers looking for those features in 2009 (61%) than reported in the 2008 survey (38%).

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