Breaking News

Spring Cleaning ‘09: Cheaper Products, More DIY

November 30, -0001

The economy is really hitting home, even when it comes to keeping house. While the vast majority of Americans still plan on “spring cleaning” this season, a new survey from The Soap and Detergent Association (SDA) suggests the economic downturn is having an effect on American’s household cleaning habits and purchases.

According to SDA’s 2009 Spring Cleaning Survey, 78% of respondents said the current economic condition has influenced their cleaning habits. For starters, more people are taking a DIY approach—60% say they’re doing more cleaning themselves instead of hiring a cleaning service. Secondly, 44% say they are buying less expensive cleaning products.

One third said they are buying fewer cleaning products, while other respondents noted that economic factors influenced them to make their own cleaning products at home (22%) or clean less frequently (17%).

In regard to the most important qualities when it comes to cleaning purchases, Americans rank effectiveness (87%), cost (74%) and convenience (71%) as the top factors, followed by multi-purpose (67%) and time-saving (64%) benefits.

SDA’s survey also found that consumers are also increasingly seeking sustainability-related benefits in their cleaning products, as reflected by more consumers looking for those features in 2009 (61%) than reported in the 2008 survey (38%).

More info: www.cleaning101.com
blog comments powered by Disqus
  • Patent Update

    Patent Update

    July 28, 2016
    Three-layered hair product from Lauder, palm oil extracts for wrinkle treatment and more in recently awarded patents.

  • Pushin’ the Cushion

    Pushin’ the Cushion

    Christine Esposito, Associate Editor||July 26, 2016
    AmorePacific, the creator of the cushion compact, continues to improve its unique product.

  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach in CVS and introduces new collection.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.