Breaking News

Supermarket Guru Unveils Innovative Consumer Goods

November 30, -0001

Product of the Year USA (POY), the largest consumer-voted program in North America to recognize innovation among consumer packaged goods, has unveiled its 16 winning products and brands for 2009. Revealed by Phil Lempert, a.k.a. the Supermarket Guru, this year’s winners were voted on by more than 100,000 U.S. consumers. The winners include:
• Air care: Oust Surface Disinfectant and Air Sanitizer (SC Johnson);
• Body care: Olay Spa Exfoliating Ribbons Body Wash (Procter & Gamble;
• Cosmetics: CoverGirl LashBlast Mascara (Procter & Gamble);
• Hair care: Pantene Pro-V Beautiful Lengths (Procter & Gamble);
• Insect repellent: OFF! Smooth & Dry Aerosol (SC Johnson);
• Men’s deodorant: Degree Men Absolute Protection (Unilever);
• Women’s deodorant: Degree Women Ultra Clear (Unilever); and
• Professional hair care: Wella System Professional Gloss On (Procter & Gamble).

Starting in March, these products may feature special “Product of the Year” logos on packaging, advertisements, flyers and in-store displays.

A recent survey conducted by research company, TNS, found that displaying the logo on a package is 25% more effective at generating purchase interest from shoppers than simply displaying the word “new” on a package.

Product of the Year teamed up with TNS, a market information and insight group, to gather the thoughts and opinions of the more than 100,000 U.S. consumers. In October 2008, those consumers voted on more than 40 entries from a variety of categories, and ultimately selected this year’s winners.

“We’re thrilled to bring a sense of clarity and assuredness to shoppers, and help cut back on the stress that seems to go hand-in-hand with searching through the thousands of choices in stores,” said Colleen Kelly, managing director of Product of the Year. “The POY program and red logo take out the guesswork, and let people know a product stands out for its innovation, value, and benefit to the consumer.”

More info: www.productoftheyearusa.com
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017