These MAC Spokesmodels Are Real Dolls
MAC Cosmetics is teaming up with two “gals”—Miss Kitty and Dame Edna—showcasing its ability to align cosmetics with pop culture like no other brand. The Estée Lauder unit has inked a deal with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection, which will be unleashed in early February. There will be two lines—Hello Kitty Color Collection and Hello Kitty Kouture, which will feature packaging accented with Swarovski crystals. The Kouture line will be available only at MAC stores and maccosmetics.com, while the Color Collection will be available wherever MAC products are sold. The Lauder brand has also created a limited edition color collection with Dame Edna Everage—the cross-dressing alter-ego of British comedian Barry Humphries. Housed in lavender packaging, the line includes lip and eye color, a highlight powder and nail polish. It was scheduled to hit U.S. counters on Dec. 26.
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